KINGS BRAND
LAUNCH
The LA Kings went through a total rebrand during the summer of 2024. Our responsibility was to create a marketing campaign to connect our fans to our new look and feel. Voiced by Kiefer Sutherland, this video brings our authentic visual history to life.
BREAKDOWN
PROCESS:
A few weeks before editing, we began developing the launch's concept. This included working on finalizing the script.
Once we landed on our messaging, I created timeline storyboards to lay out the video in Premiere.
From there, I worked with Erin Hill (Graphic Designer), who developed the visuals for the video chapters.
Then I took the Photoshop compositions and animated their layers in After Effects.
Finally, I went into Premiere to lay everything out with sound design and other visual elements.
Once we landed on our messaging, I created timeline storyboards to lay out the video in Premiere.
From there, I worked with Erin Hill (Graphic Designer), who developed the visuals for the video chapters.
Then I took the Photoshop compositions and animated their layers in After Effects.
Finally, I went into Premiere to lay everything out with sound design and other visual elements.
RESULTS:
Over 5.3 million impressions across all social media platforms.
Over 120 thousand total engagements across social media.
Over 120 thousand total engagements across social media.
ADDITIONAL CREDITS:
Erin Hill - Graphic Designer
AEG Multimedia - 3D Logo
Bryan Mayre - Final Sound Mix
Phillip Radke, Sean Tabler, Alec Palmer, Jessica Skonning, Chris Rogers, Tyler Bujer
AEG Multimedia - 3D Logo
Bryan Mayre - Final Sound Mix
Phillip Radke, Sean Tabler, Alec Palmer, Jessica Skonning, Chris Rogers, Tyler Bujer
