RallyCap Sports
RallyCap Sports provides children and young adults with special needs the opportunity to play sports. In 2020, I oversaw the creative for their 30th anniversary campaign.
BREAKDOWN
PROCESS:
During the lockdown of 2020, RallyCap Sports wanted to continue their fundraising efforts through online mediums.
I directed the creative on this campaign through video and web development tools to gather support.
I began by working on the script for the campaign, highlighting the organization's history and mission.
Then, I crafted the story in Premiere, using design tools to tell their story visually.
Finally, I developed a refreshed website to guide chapters to specific information on how to volunteer and locations to donate.
I directed the creative on this campaign through video and web development tools to gather support.
I began by working on the script for the campaign, highlighting the organization's history and mission.
Then, I crafted the story in Premiere, using design tools to tell their story visually.
Finally, I developed a refreshed website to guide chapters to specific information on how to volunteer and locations to donate.
RESULTS:
Campaign earned $50,312.
This was $20,312 over the set goal.
This was $20,312 over the set goal.
ADDITIONAL CREDITS:
RallyCap Sports Director: Luke Sims
Videographer: Matthew Montemorano
Videographer: Matthew Montemorano
