Kopitar Milestone Spot
As the LA Kings captain Anže Kopitar hit multiple career milestones simultaneously, our creative and marketing teams came together to produce this campaign.
BREAKDOWN
PROCESS:
To reach an audience unfamiliar with our brand, I conceptualized this piece with our creative team to draw attention to a prominent player.
I scoured our archives to find the engaging shots of Kopitar.
Using After Effects, I then designed motion assets to visually sustain our message.
Finally, after putting everything into Premiere, we distributed this spot to local broadcast and social mediums,
driving up search results of our brand around events like the Emmys.
I scoured our archives to find the engaging shots of Kopitar.
Using After Effects, I then designed motion assets to visually sustain our message.
Finally, after putting everything into Premiere, we distributed this spot to local broadcast and social mediums,
driving up search results of our brand around events like the Emmys.
RESULTS:
Search results for 'LA Kings' and 'Anze Kopitar' spiked during Emmys broadcast (graph below).
Nominated for 'Best Promotional Video' at the 2024 Golden Matrix Awards.
Nominated for 'Best Promotional Video' at the 2024 Golden Matrix Awards.
ADDITIONAL CREDITS:
Audio Mix: Bryan Mayre
LA Kings Production department
LA Kings Production department
